Thanks to the “Information Super Highway” or the “World Wide Web” – the way we live is different, the way we buy things is different and anything you want – if you type it into a search engine - you can find. Or at the very least, you will learn something about it.

With Adwords, Google has enabled advertisers to, based on what a perspective client types into a search engine, deliver an advertisement for what the person is looking for at the exact, precise moment the person is looking for it, in a way that the person wants to see it. If they don’t want to learn more about your product, they simply don’t click on your ad.

Let’s look at one of the more classic means of advertising. You’re watching your favorite show, they go to commercial and you change the channel or go fix a snack to get away from the ad. Or, the makers of a brand of something (milk for instance) spend thousands of dollars on advertising, trying to get you to buy their brand rather than the one that’s been leaving white mustaches on your upper lip for decades! Tough sell.