Today, from “the Publicity Hound” an e-newsletter that I get from Joan Stewart:

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1. Don't Let Video Pass You By
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Stop wasting time trading links with other websites, posting the
same how-to article to a gazillion article directory sites, and
doing sneaky little things at your own website to try to trick
the search engines.

Those strategies can actually hurt you.

Spend your time instead creating video, one of the most powerful
ways to pull traffic to your website or blog. It will boost your
position in the search engine rankings and, in some cases, take
tons of business away from your competitors. Do it right, and
they’ll be so shell-shocked they’ll pack up and go home.

During my 70-minute teleseminar with video expert Mike Stewart
earlier this month, the 400 people who were on the line listened
as Mike outlined lots of creative, powerful ways to use video in
your publicity campaign, or to sell products or services.

We’re not talking about full-length productions here. Just short
clips of about two and a half minutes or less.

Here are our ideas on how to use video in a publicity or
marketing campaign:

–Create short videos about your products and services, upload
them to your website, and include video links in your press
releases.

–Speakers, create short video snippets of your presentations and
post them at your site.

–Use videos to demonstrate how to use your product.

–Authors, create short little videos that discuss portions of
your books.

–Take visitors on a tour of your website using a screen-capture
software program like Camtasia.

–Shoot your own video of events the media won’t cover, and
submit the video to local newspapers and TV stations, many of
which offer consumer-generated video at their websites.

–Use video on a one-page sales letter. If a picture is worth a
thousand words, video can close the sale.

–Generate leads and pull traffic by creating videos and posting
them to YouTube and other video-sharing sites.

–Use video at your blog, or create a video blog on a free
Wordpress platform like I’m doing. (I should be ready to
introduce it to you next week.)

If you missed last week’s call, you can hear the replay and see
the nifty video I shot myself at
http://www.JoanandMikeStewart.com

Reprinted from “The Publicity Hound’s Tips of the Week,” an ezine
featuring tips, tricks and tools for generating free publicity.
Subscribe at http://www.publicityhound.com/ and receive by email
the handy list “89 Reasons to Send a News Release.”