By Kate Morrison from Derek Gehl’s Internet Marketing Centre (IMC) Newsletter today….

When we say “viral marketing,” don’t worry — it’s not a reason for you to grab your cold medication and dive under the covers!

All we’re really talking about are marketing strategies that increase awareness of your company by persuading people to pass your material on to friends and family.

Why is viral marketing such a hot topic? Read more »

I was asked today for an “SEO For Dummies” by a client and I thought that this Youtube video was a good starter.

If you can imagine your best perspective client (who hasn’t found you yet) looking for you at 10pm at night when your product or service happened to pop into her head - what search terms does she type into Google to find you?

Four things to do here:

1. Define your “best perspective client” to a tee, as much as possible.

2. Compile a list of keywords that they may think of and type in, pertinent to your product or service.

3. Type some of those keywords into Google yourself and see what comes up (your competition).

4. See what keywords some of those guys are using in their copy and add those to your list.

Try it. It’s an excellent exercise to start with if you are looking to optimize your website with keywords or launch a PR campaign - again - using those keywords.

5 Innovative Ways to Promote Your Startup Online

Whether you’re operating a brick-and-mortar company or an online business, the Internet is a great place to market your startup on a shoestring budget. Not only will online marketing save you money, it has the potential to reach millions of prospective customers. Fresh and innovative angles are being devised every day by “new media” marketers and the five promotional ideas below should assist your startup company. Read more »

Here is a great post from a blogger I’ve become acquainted with recently through Twitter. This blog is for volunteers, webmasters and administrators of associations, clubs, charities, communities and other groups. It discusses issues and trends in modern web technologies that help your organization achieve more with less.

Click here:Top 5 Web Tools to Create Your Own Online Quiz

Thanks Rebecca!

Many people have questioned my method of freely sharing resources, information, and what I know with potential clients, friends, associates, or whomever. Read more »

I’m having a bit of a tough time with the direction of my blog, mostly because as of late I’ve started exploring a whole new world of blogging and have fallen into the trap of comparing my blog to other’s. Ever since I joined the Blogging Authority Forum when a whole “pack” of us joined from Twitter, Read more »

Please forgive the title. Twitter has forced me to try and be witty in 140 characters or less - it occurred to me while driving today.

As per usual it was my witty and clever VA who told me to join Twitter. I did and less than a week later I am beginning to realize the potential of this social networking tool. I’ve actually graduated to using twhril to post my Twitter updates and am now hopefully looked upon as not so much of a newbie/rookie anymore. Read more »

Today, from “the Publicity Hound” an e-newsletter that I get from Joan Stewart:

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1. Don't Let Video Pass You By

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Stop wasting time trading links with other websites, posting the

same how-to article to a gazillion article directory sites, and

doing sneaky little things at your own website to try to trick

the search engines. Read more »